You might think that in order to write a great
article, you need to be a good writer but I'm
here to tell you that it's very easy.
Anyone can write a good blog post. Even you! Yes, you
And I will prove it to you with this step-by-step guide on how to write a great blog post even
if you are a bad writer.
And I will prove it to you with this step-by-step guide on how to write a great blog post even
if you are a bad writer.
You might want to take a pen and a piece of paper and
start writing things down!
And a cup of coffee as this will be a long glass!
How to write a blog post in 7 easy steps, learn how to
write a good quick post plus a free
spreadsheet
How to write a blog post in 7 steps
1. Keyword research
The first step to writing a good blog post is keyword
research.
Why?
Because the keywords tell search engines what you post
is about so they can show it to the right
people.
The better the keyword use, the greater the chance for
people to find your post!
There are two major search engines that you need to
focus on, Google and Pinterest. It's important to
research for both before you
start writing your post!
What I do with each post, before I start keyword
research, will open a new word document and
create two tables, one for Google
and another for Pinterest.
(enter your email below to get a FREE blog post
checklist as well as a keyword research spreadsheet)
When you start writing an article you have a topic in
mind, a main keyword. So what you want to do
is search for keywords that are
related to that keyword.
For example, I will use a How to start a blog keyword
so I can show you step by step how to find
other keywords related to that
keyword.
How do I find keywords on Google?
There are many different tools for keyword research
for Google but the best (and free) tool comes
from Google itself. Plan their
keywords.
When you enter a keyword, you can see what people were
searching for as well as the average
monthly search volume and lots of other
useful information!
What you will do is go to the keyword planner and
enter your keywords into the search bar. Like
shown below:
How to write a great blog post using google keyword
planner, find the right keywords for your
website
Make sure you change your search language and country
to the one that best fits your site. For
languages, set the language you write
and for the country, set the country where you get the most
visitors (you can
find that country in your Google Analytics).
From that list, you will select some keywords and
write them into the word document.
To choose the best possible keywords for your post, I
recommend reading Leanne Wong's article
where she explains how to choose and
target relevant keywords. Her website is full of useful SEO
articles that are
easy to understand and follow. Without her, I wouldn't even know what SEO is!
Find the keyword Pinterest
For the Pinterest keywords, it couldn't be easier.
Just visit Pinterest and enter your keywords in the
search bar.
The words that begin to appear in the drop down menus
are what people are looking for, so make
sure you write them down because they
are important!
After you write down the words, press enter. On the
top, you will see lots of suggested words, these
are your keywords! Write down
the articles related to your writing because you will need them later!
how to write blog posts with keyword research on
Pinterest, learn how to find keywords on Pinterest
2. Outline your article
Now comes the practical writing part of this how to
WRITE a good blog article guide!
When writing my blog post, I always want to start with
the outline of my post because it
helps me stay organized and to know exactly
what I'm writing.
I always love thinking about the article I'm writing
and how I can break it. Is the step? Is it
subgroup?
Think about the article and find the method that best
suits it. Your goal is to make the post as
readable as possible. Make people
easy otherwise they won't bother reading it and they will
leave (and you don't
want that!).
3. Writing articles
Now that you have all your keywords ready and your
content plan is time to really write that
great post. Introduce An introduction should be short and sweet.
Make sure the subject of your article is clear from
the start, there's no beats around the
bushes! Body
Divide it into shorter paragraphs (nobody likes to
read large paragraphs of text!) And use
different heading levels to make it
easier for people to read!
Conclusion
The conclusion should also be on the shorter side.
Summarize the article in a few sentences and include a
call to action and that's it
4. Photos
Another important part of writing a good blog post is
to include photos.
2 things you need to do to ANY photo before uploading
it to your post: save it as a JPG
Name your photo (using keywords)
There are 2 different types of photos your post should
contain: general photo
Graphic Pinterest
The first image type will depend on the post and the
topic. These are all the different types of images
that you include in your
posts for visual, informative, decorative, etc.
The second type is Pinterest graphics.
This is the image you will advertise (pin) on
Pinterest (using the keywords you have saved!)
To drive traffic to your post!
So it is important to make it the best it can be!
Here are some quick tips for creating your Pinterest
graphic:
Create at least 2-3 graphics for each post
Best size is 600 × 900 (or any 2: 3 ratio)
Add your blog name or logo on each graphic
Use big and bold letters
Do not mix more than 3 fonts
Use light colors (but not too bright!)
Create compelling titles that people will want to
click as simple as possible
Related: How to use Pinterest to increase traffic to
your blog
5. Check spelling
This is a step you should never miss!
There are many typos and grammatical sentences that
make you look unprofessional and sloppy (and you don't want to leave that
impression).
Listen, I understand.
These things can happen.
Nobody perfect.
But that is exactly why it is necessary to check
before publishing your article!
6. Add all relevant links
The next step in connecting a great blog post is
adding links!
Add at least 2 links to your own posts related to the
topic.
Also, add all other external links to any website and
page you mentioned in the article.
7. Last inspection
You're almost done writing your blog post, all that's
left is the final check!
Here are some things you should check before hitting
that publish button: add alt tags to ALL of your photos
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